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Taking a Fresh Approach

Lake Arrowhead Chamber of Commerce

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Posted: Thursday, April 27, 2017 11:00 am

Since 1924, the Lake Arrowhead Chamber of Commerce has been dedicated to enhancing, highlighting and showcasing the beauty of Lake Arrowhead. Recently, as a move took place to a new location, and a new executive director stepped into position, the chamber has expanded its ideas to providing more for the mountain communities.

As a result, Executive Committee Member and Vice Chair Finance Sondra Hughes says, the chamber is dedicated to the experience that comes with Lake Arrowhead.

“We are now more focused on sharing the lifestyle we have here,” Hughes said. “We want to give the visitor a taste of our mountain, and we do that through our visitor center.”

Moving to their new location, which is located at 28200 Highway 189 Suite 1-270, gave the chamber the opportunity to incorporate the visitor center into their vision and direction.

The new site is warm, welcoming and completely open. “We don’t have doors or walls for a reason,” Hughes said and added that they are committed to ensuring an open feeling of friendliness.

Because of the visitor center, the chamber is able to provide visitors with everything they need to know about Lake Arrowhead. With informational brochures, books, business cards and maps, the new location genuinely serves as a one-stop shop for all things that Lake Arrowhead has to offer.

“We encourage visitors to come in, sit down with us and relax,” Hughes said. “We want to interact with them so they acquire information but also acquire our serenity.”

With a new year, new executive director, new location and more, the chamber is focused upon bringing forth the most beneficial strategy for moving visitors around the mountain so that they get a taste of everything the entire mountain has.

“We want to provide our visitors with the full experience of Lake Arrowhead,” stated Executive Director Robin Bull. “We want to give Lake Arrowhead exposure; give visitors a true experience of our lifestyle up here.”

Both Bull and Hughes emphasized that the beauty of Lake Arrowhead is in its only being approximately two hours from major cities. Los Angeles, San Diego and the beach areas are among the few cities whose folks have that ability to escape to the mountain with just a couple of hours of driving.

“The people from these cities come to Lake Arrowhead for three reasons: to escape, relax and explore,” Bull said. “In that order, too.”

According to Bull, the escape for these people begins with the drive up here, overlooking the cities down below and getting away from the traffic. The relaxation begins with being out of the car and listening to the natural sounds around them and, after escaping and relaxing, they explore by going out to the lake, hiking and visiting attractions in the area.

“We have some of the best nature in the world,” Bull observed. “Lake Arrowhead is such a serene place.”

The Lake Arrowhead Chamber of Commerce is devoted to informing visitors about the treasures of Lake Arrowhead, and helping to create an experience for them that will make them want to come back to the mountain—or even interest them in moving to Lake Arrowhead.

“They [visitors] are in a completely different atmosphere, climate and culture when they come to Lake Arrowhead,” Hughes said. “They are not just leaving their physical location when they come to visit; they are leaving that certain culture, as well.”

Bull suggested that the different culture visitors are introduced to mainly includes a sense of community that visitors feel when they are here. Businesses are focused on tourism and each supports the other by sending visitors to different areas around the mountain.

The chamber, Bull said, works to develop the tourism business on the mountain. To do so, working alongside other chambers and businesses on the mountain is important to bridge the gap between Lake Arrowhead and the other communities.

“They have their amenities, we have others,” Hughes added.

In order to promote the new vision, new location and visitor center, the Lake Arrowhead Chamber of Commerce will be hosting an annual mixer and open house this evening Thursday, April 27, starting at 6 p.m., at its new location. For more information on the chamber, visitor center or open house, call (909) 337-3715.

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