Make Our Mountain Economy Healthy and Wealthy Again - Mountain News : Editorials

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Make Our Mountain Economy Healthy and Wealthy Again

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Posted: Thursday, April 12, 2018 11:00 am

I followed these two road bike enthusiasts into the Lake Arrowhead Village parking lot recently. They exemplify my ‘target audience’ to rebuild our mountain economy: affluent outdoor sports people who are professionals and business people whose motto is to ‘work hard, play harder.’

Pierre Corriveau and Yuan Neron are Canadian. [I’m glad we’re not building a wall along our northern border, too]. They drove up from Dana Point and were looking for a bike lane to ride from Lake Arrowhead to Big Bear Lake. I told them [in my opinion] that the Arctic Circle is one of the best mountain drives in the U.S.A. in a Porsche but Highway 18 is too dangerous for cyclists. I gave them an alternate path out Highway 173, around the lake, through Blue Jay and back to Arrowhead Village.

My vision is to make our mountain communities more like Park City, Utah, or Mammoth Lakes, Calif. I want our mountain to become a year-round outdoor experience for athletes and their families. To accommodate these road bikers, we need bike paths along our mountain highways. There’s a lot of work to be done with Cal-Trans and San Bernardino County roads.

In 1980, I loaded $5,000 worth of windsurfing equipment on my BMW and drove from Topanga to Malibu to sail in the ocean. Now cyclists are loading expensive carbon-fiber bikes on the roof and driving up here to bike the roads, trails and SkyPark. These sports tourists can become vacation homeowners and, hopefully, full-time residents. They are one of my ‘pillars of economic recovery.’

SkyPark at Santa’s Village is catching fire with the mountain bike riders from around SoCal. They are part of my dream target audience. We’ve met with the owners of Snow Valley Ski Resort and they are committed to utilizing their new high-speed lift for downhill mountain biking during the warm months. They have set a goal to open downhill mountain biking on existing trails by Memorial Day.

Lake Arrowhead Magazine

Hot off the press, I picked up the first copies in my truck this week. Our big truck will be moving the rest of the magazines up the hill and to our network of down-the-hill distributors to fill pockets in upscale grocery stores in high-demographic areas from the desert to the sea. Effective distribution is an art form, too.

It is a beautiful magazine containing more than twenty-five features about our special communities and those who live here. Most magazines of this type don’t have 10 feature articles. This is why our publishing staff cannot be duplicated. We have educated, trained, experienced professionals who have that secret ingredient that cannot be learned – talent. My hat’s off to Angela and her team of writers and our Art Director Matt, for producing the best regional magazine ever.

We appreciate all of our advertisers who share our Lake Arrowhead Magazine vision for the common good of every mountain business, increased home values and improved infrastructure.

Pick up a free copy from one of the racks located throughout the mountain communities or download it at and share it with a friend.

Harry Bradley, Publisher

  • Discuss

Welcome to the discussion.


  • Indy posted at 8:26 pm on Fri, Apr 20, 2018.

    Indy Posts: 10

    Positive article! Thanks.

  • abasile posted at 9:53 am on Mon, Apr 16, 2018.

    abasile Posts: 7

    As an avid road cyclist living in the Running Springs area, I'm not really expecting full-width bicycle lanes along all of our mountain highways. While this would be nice, it'd be quite expensive, and I think many cyclists would be happy if Caltrans were to simply add and maintain road shoulders along some key stretches.

    I've ridden CA-18 between Lake Arrowhead and Big Bear many times, and the majority of this stretch of 18 is in my opinion pretty decent for cycling. We do need shoulders to the immediate east and west of Skyforest, west of the "dump", between central Running Springs and Charles Hoffman Elementary School, between Arrowbear and Green Valley Lake Road, between Snow Valley and Lakeview Point, and on a few isolated sections of the 13 Curves and the Arctic Circle. If this were resolved, we'd have a gem of a route for cyclists and cars to co-exist.

    One under-appreciated aspect of cycling on our primary mountain highways is the relative lack of intersections. My decades of cycling experience tell me that busy intersections can be the most dangerous places for cyclists because car drivers often turn in front of us and/or mis-judge our speed. Safety-wise, while our mountain roads do leave much to be desired, I feel that they are better for experienced cyclists than most urban corridors.

    Of course, when cycling up here, it's worth trying to avoid peak traffic hours. It's imperative to stay to the right and try to give cars room to pass. It's also a great blessing to be able to ride lightly-traveled, scenic secondary roads such as Keller Peak Road and Green Valley Lake Road. That being said, the primary highways are necessary for longer rides, and many mountain visitors can only come up and cycle on busy weekends.

  • ransom65 posted at 5:57 pm on Fri, Apr 13, 2018.

    ransom65 Posts: 2

    Dear Harry,
    Reading this tripe only shows how desperate you are getting for readers. Your longing for wealthy people to come to Lake Arrowhead is part of the larger whine of the elitists. Lake Arrowhead is NOT a welcoming place it is an elitist and snotty community. With a small group of wealthy people OLDER people wanting the status quo. This community does not embrace visitors it SHUTS THEM OUT. A private lake that only home owners in the woods can use. The Lake Arrowhead Village a half empty and rundown disgrace with a management company in Pacific Capital that could careless about this community. Lake shore home owners who want the only real draw the summer concert series stopped because they don't like the noise. Roads that are ill taken care of, dangerous roads that are not friendly to cars and motorcycles let alone bicycles. Janice Rutherford threw the mountain community under the bus with the FAA and contrary to the puff pieces your paper runs (it's a vanity press NOT researched news like The Alpenhorn News) the FAA is NEVER going to change the new flight paths. The residents of Lake Arrowhead are viewed by the general population as elitist snobs and a few hundred angry residents is not going to override millions of dollars a year in fuel savings and the safety of aircraft and passengers. The bottom line is those of us who own property in the woods own the lake and can enjoy it no one else can and that makes for a hostel environment that is NOT inviting to the general public.